PRESENTS:
A Two-Part Series on the ABCs of Internet Marketing
This Events Sponsors
This two-part series will provide you with an excellent knowledge of online marketing terms.
Each Session Will Have Additional Presentations to Compliment These Terms:
Tues. June 12: Part 2
A Practical Workshop on Implementing the Basic SEO Checklist
Charlie Kalech - Director, J-Town Productions Ltd.
These Include:
- Clean Short SEF (Search Engine Friendly) URLs (Uniform Resource Locator) ie., Web Address
- Unique Title and Description Meta tags for each page
- Use of H1 and H2 tags
- Wise use of images and alt text
- Avoid keyword spamming
- Text links with title attributes
- XML and HTML Sitemaps
- Robots.txt
- Correct use of 404 pages
- 301 Redirects
Tues. May 8: Part 1
An Overview of Marketing Platforms
Shari Wright Pilo - Marketing Manager and Team Leader, Hunter & Bard
Digital Marketing – You said what?
- What it is
- Where to start
- What you have to know in order to hire someone to help you
- Basic terminology
- Social Media isn't free!
Following Google's presentation to JWP on nonprofit initiatives in Israel and the feedback we saw from the successful conference Amuta21C, we are offering you the opportunity to gain some basic knowledge about Internet marketing.
In this series you will:
- Gain a basic understanding of the tools available to market online at a beginner's level
- Learn the jargon of the online marketing world
- Learn practical search engine optimization techniques in a hands-on workshop
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PPC
SEM CPC CPM CPA Google AdWords Google AdSense Search Network GDN - Google Display Network Impressions Conversions Conversion Rate Campaign Ad Group Banner Landing Page Query Keywords Google Analytics Bounce Rate Funnel Unique Visitors Page View Social Media Marketing Outbound Marketing Email Marketing |
Affiliate Marketing
Inbound Marketing Search Marketing SEO Organic SEO On-site/page SEO Off-site/page SEO Black Hat White Hat Grey Hat Local SEO Mobile SEO Page Rank Site Map (XML vs HTML) Site Links 301 redirects 404 error message Link Building Linkbait Title Tag Meta Description Anchor Text Hyperlink Panda Update Penguin Update |
Yahoo!
Bing SERP Blog Blogosphere Vlog Guest Blogging CRO SMO Above the Fold UX Ezine Avatar Geo-targeting Website traffic WordPress Viral Marketing CTA - Call to Action Contextual Advertising Ad networks page peels page takeovers overlays QR Code |
To ensure these sessions surpass your expectations, the first term we will define and use is crowdsourcing.
CROWDSOURCING: Takes advantage of the Wisdom of the Crowd by asking the public to answer a question or complete a task in order to get a wide range of answers. This provides a more complete picture of information and is based on the idea that a group of people working in collaboration with each other is more intelligent than individuals.
The following are some of the terms we will be defining and illustrating in this two-part series. If you would like to add to the list of terms, please submit terms with your registration form.
Now is your chance to ask the experts about all those Internet marketing terms that you don't know!
Tuesday, May 8, 2012
9:30 am (Promptly) - 12:00 noon
AACI
37 Pierre Koenig, corner of Poalei Tzedek
Talpiot, Jerusalem
Directions
NIS 40 Pre-Registration - Online via Paypal. Fill out the form below.
NIS 50 At the Door - Conditional on Limited Space Availability.
Register for both sessions in advance (part 2 to take place on Tuesday, June 12)
and save NIS 30!
Pre-Registration Is Closed
This JWP event is produced by J-Town Productions Ltd. and AQText Translation Services.
For additional information on this event, sponsorship or suggestions for future events
No Refunds
Jerusalem Web Professionals (JWP) was started in August 2007 as a professional networking group for (you guessed it) Jerusalem Web Professionals. We range in skills and experience including some veteran pioneers to newbies and include all professions (developers, marketers, designers, site owners, etc.). Some people work independently, some work in small businesses while others are employees at leading companies. The main purpose of the group is to raise the level of education and practice for industry professionals in Jerusalem and to have regular Internet-technology related events in Jerusalem. We meet approximately once a month and try to invite speakers who will interest the diverse audience. Past speakers have included experts in Search Engines, the Semantic Web, SEO, Blogging, Social Media, Outsourcing, Online Entrepreneurs, Marketing, Virtual Worlds, development frameworks, CMSs, etc.
You can visit our Facebook group and LinkedIn group to learn more about who we are and to join in the conversation.